SEO for Ecommerce: Optimizing Product Pages and Driving Online Sales

Ecommerce websites rely heavily on product pages for conversions and sales. This is why search engine optimization (SEO) is a low-hanging fruit for such websites, as it drives traffic organically and sets up steady sources of income. SEO for ecommerce websites is one of the many boons that the internet provides to its honest users for their growth.

This brings us to the question: What is SEO for Ecommerce?

SEO for Ecommerce is the search engine optimization of an online store that acts as a free method of increasing the website’s visibility on search engine result pages (SERPs). A well-executed ecommerce SEO strategy can give you a higher ROI (return on investment) on your ecommerce marketing campaigns.

Despite this, many online stores are built without considering search engine rankings. Most online stores rely on social media and paid ads to promote and drive traffic. 

Paid marketing or paid ads are great for companies with a steady income source that put in constant efforts. These include monetary and strategy-wise efforts to turn it into a successful campaign. As per statistics, ad spending costs companies billions of dollars every year.

On the contrary, SEO is free and requires effort upfront. Once your e-commerce website gets a better rank on the search engine, you can make sales automatically and earn seamlessly and easily.

Here are a few tips on optimizing your product page SEO to drive better online sales for your brand.

Read More: Voice Search Optimization – 6 Voice Search SEO Strategies to Follow

Optimize Page Titles and Meta Description

Optimizing page titles and meta descriptions entails revamping your product page SEO and writing long descriptions with pertinent keywords. A great example of this is Shopify SEO. An excellent ecommerce SEO strategy for your product page ensures that Google knows what your page is about, helping it rank better.

Optimizing page titles and meta descriptions involves the following:

Crafting Unique Page Titles

Create unique, distinct, informative, and concise page titles. Use relevant keywords that describe the page’s content and products. To maximize the impact of your product page SEO, start with a title that contains the most crucial keywords right at the beginning. This will increase the chances of your page ranking better on Google SERP.

Write Crisp Meta Descriptions

Your meta description is the first thing a future consumer or reader will see before clicking on your blog or product page. To rank better on Google SERP, your meta description must contain the relevant keyword that reflects the content and products of your page in not more than 120 characters.

Invest in Keyword Research

Keyword is a vital step in devising an ecommerce SEO strategy. Getting this wrong will shadow your page’s reach.

Here are a few steps to choose the right keywords:

Determine the Right Keywords.

Each time an individual searches for a particular product online, they end up with a trillion results. Ranking among the top 3 among those results is the goal of any ecommerce SEO strategy. This ranking is determined by using the right keywords in the right amount.

To determine the right keyword to improve SEO for ecommerce transactions on your page, you must have vital information such as keyword difficulty, search volume, and buyer intent. Using tools like Google Keyword Planner, you can estimate the rough search volume of a particular keyword and CPC (cost-per-click) to determine buyer intent.

Next comes using tools like Ahrefs and Semrush, which will help you determine the keyword matrix product page. A keyword matrix will help you swiftly select the ideal keywords for each product page based on search volume, buyer intent and keyword density (KD).

The best possible way an e-commerce website can achieve SEO is by using Amazon for keyword research. Amazon is the hotbed of high buyer intent keywords since many people scour this website to buy something daily. 

Go to Amazon’s website and type up your seed keyword. In response, Amazon will give you autofill suggestions. These suggestions can be used as keywords or at least keyword ideas. Save them in a spreadsheet or your keyword matrix for later.

You can also use the Amazon Keyword Tool for the same.

Find the Right Keywords Through Competitor Research.

Keep an eye on how your competitors use keywords on their product pages. Shopify SEO is a great place to start with this research. Once you get the hang of it, build an ecommerce strategy around it to outrank them in the future.

Include Semantic Markup on Product Pages

Semantic markup is a powerful way of significantly improving your ecommerce website.  It involves adding certain HTML tags to your content to convey the meaning and connections between various parts.

It is structured data that enables search engines to provide “rich snippets,” which are more detailed search results with the help of the context of the content provided. You can use schema.org for such rich snippets to improve your SERP.

Optimize the Content on Your Product Page

You can optimize the content on your product page by focusing on useful, engaging product descriptions, specifications, and benefits. Content is an integral part of modern marketing strategy. To properly achieve SEO for your ecommerce website, good content is non-negotiable. Quality content helps optimize product page SEO effectively.

Quality content also means optimizing the images and videos you use in your product descriptions. Amazon and SEO Shopify are great examples of it.

Improve Site Speed and Mobility

Site speed is essential for your site to rank better on Google SERP and provide a fantastic user experience. Site mobility is another important aspect of product page SEO.

Your page must load within two seconds of clicking on it and take at most three clicks to navigate from another page. Additionally, the structure of your website should be simple and scalable.

End Note

A well-designed ecommerce SEO strategy may make all the difference in bringing traffic, engagement, and, eventually, sales to your online business in the changing world of ecommerce. You may significantly improve your website’s visibility and user experience by paying close attention to important components like page names, meta descriptions, and semantic markup.

All of the above and the right tools can help your product page generate automated sales for you quickly.