Are you looking for a powerful and dynamic marketing platform to revolutionize your business and take it to new heights? LinkedIn should be at the top of your list. However, advertising on LinkedIn needs a certain level of specialized expertise – which is why they have a fantastic tool, LinkedIn Marketing Labs

It is an impressive educational platform offering a wealth of knowledge, tools and resources to experiment with your LinkedIn advertising efforts. Explore the full capabilities of LinkedIn Marketing Labs and revolutionize your marketing approach. The best part? It’s free of cost, and you get to become a certified expert! 

What are LinkedIn Marketing Labs?

What are LinkedIn Marketing Labs

LinkedIn Marketing Labs is a one-stop learning destination to gain in-depth knowledge on LinkedIn Advertising. It offers a valuable chance to advance your knowledge and abilities in utilizing the power of LinkedIn, whether you are a marketer, business owner, or aspiring LinkedIn advertising professional. 

The platform provides comprehensive training and resources for individuals looking to enhance their marketing skills on the platform. It offers a range of courses and learning modules designed to help marketers and businesses effectively leverage LinkedIn’s advertising tools and strategies. 

LinkedIn Marketing Labs covers various LinkedIn marketing subjects, such as campaign creation, targeting, optimization, and analytics. The courses provide useful insights and best practices for maximizing the efficacy of LinkedIn advertising campaigns and are tailored to different skill levels, from beginners to advanced marketers. 

Individuals can learn the knowledge necessary to build effective marketing campaigns on the platform and gain a greater grasp of LinkedIn’s advertising. Moreover, the training modules are self-paced allowing for more flexibility. 

To demonstrate proficiency, you receive LinkedIn marketing labs certifications upon completing a number of courses and passing the certification exam to become a LinkedIn Certified Marketing Expert.  

How Effective is LinkedIn Marketing

LinkedIn’s audience is the perfect market for lead generation. Almost four out of five LinkedIn users make decisions that affect businesses, and site users have twice the purchasing power of typical online users. 

The platform provides professional networking opportunities and relationship building, specific target audiences down to the niche, B2B marketing opportunities, and content marketing potential.  

How to Become a Certified Marketing Expert on LinkedIn

LinkedIn Marketing Labs Certifications

To become a certified marketing expert, you must go through three levels to enhance your learning. After accomplishing certain experience levels, you can also gain access to networking events, exclusive certificates, LinkedIn Marketing Labs Beta, and more. The levels are as follows: 

Level 1 

LinkedIn Certified Marketer: Distinguish yourself as an accomplished professional in the realm of LinkedIn advertising through certification. 

What can you earn from this level?

  • Attain a legitimate certificate upon successful completion of an examination. 
  • Add the certificate to your LinkedIn profile and showcase it to your connections. 

What are the requirements for this level? 

  • Successfully pass the LinkedIn Marketing Labs certification exam. 

What is expected from you? 

  • Retain your certification by retaking the exam every two years to ensure validity and avoid certification expiration. 

Level 2 

Certified Marketing Insider: Be acknowledged as someone with exclusive insider knowledge of LinkedIn marketing.

What can you earn from this level? 

  • Become a member of the exclusive network of Certified Marketing Insiders. 
  • Gain access to insider knowledge by attending events that are customized for you. 
  • Obtain the highly sought-after Certified Marketing Insider badge. 

What are the requirements for this level? 

  • Successfully complete all three Marketing Labs LinkedIn certifications, i.e., the Fundamentals, Marketing Strategy, and Content & Creative Design certifications. 

What is expected from you? 

  • Participate in quarterly online events to keep informed and engaged. 
  • Be rewarded with an attendance stamp for participating in each quarterly virtual event. 
  • Actively engage in the LinkedIn Marketing Insiders group discussion to exchange ideas and work with other Certified Marketing Insiders. 

Level 3 

Certified Marketing Expert: Accomplish this level, become an expert LinkedIn Marketeer, and provide competent professional advice to others.  

What can you earn from this level? 

  • Participate in local Certified Marketing Experts’ networking events.  
  • Be featured on the LinkedIn Marketing Labs’ website. 
  • Receive a Certified Marketing Experts badge. 

What are the requirements for this level? 

  • Participate in the activities of the Insiders Network group. 
  • Attending at least three Certified Marketing Insiders sessions conducted quarterly. 

What is expected from you? 

  • Participate in LinkedIn’s surveys and questionnaires.  
  • Attend all of the workshops conducted by industry experts. 
  • Host a training session on LinkedIn basics as part of your training to become an expert. 
  • Actively participate in live events. 


LinkedIn Marketing Labs is a game-changer for marketers looking to improve their LinkedIn advertising abilities and become certified experts. As a LinkedIn Certified Marketing Expert, you can validate your expertise through certification. 

Getting accredited increases your professional credibility and expands business opportunities in the digital marketing space!