Marketing is a broad concept that includes many different things. Imagine that you once went on vacation with your family and stayed at a hotel. On your birthday, you get a nice birthday message from the hotel along with a 10% discount on your next stay with that group. You’ll probably think about staying in the same hotel group again. This involves establishing an emotional connection between a worldwide corporation, its brands, and its employees. 

Moreover, big brands such as P&G and Titan frequently send mail wishes on special occasions such as Mother’s Day, Diwali, and Christmas. Not exactly, but this is a lot like cold emails in general. When writing cold emails, the most important thing to remember is to follow up on them and make them personal. 

For instance, Ambition is a software program that assists businesses in increasing staff productivity. They described how they cold-emailed 578 prospects, received 6 responses, and utilised follow-up e-mails to gain 67 more responses. The initial e-mail was opened by roughly half of the recipients, but no one responded.

With each additional follow-up, however, more prospects responded to the initial e-mail. According to Ambition, the most important component, in this case, was just persistence. They were able to increase the number of leads they received by following up with prospects on a regular basis, as opposed to most other sales representatives who just followed up once.

Email marketing is still one of the most effective elements of a good marketing campaign. It is a way to contact prospective customers in today’s hyper-digital world. However, one needs a particular set of skills to compose a perfect B2B email that attracts attention and generates prospects. There are a few things one can do to increase your possibility of success, whether you work in sales or as a content writer. 

How to compose a perfect B2B Email:

Compose a perfect b2b email

When planning a digital marketing campaign, always remember that you’re addressing the reader, therefore, your focus should be on them and not yourself. Don’t write to sell, instead, write to build a connection and gain trust. You must write in a manner that the reader gives your email more than 3 secs.

Here are a few tips & tricks to make your email marketing better: 

Start With a Compelling Subject Line

Your email campaign’s success heavily depends on the subject line, which is the first thing respondents see. Be sure it is clear, concise, and pertinent to the topic. Research conducted by Convince & Convert found that the subject line of an email is the sole factor determining whether the addressee opens the message. Avoid using sensationalism or repetitive language; instead, try to be inventive while highlighting the value of your email.

Personalise Your Email 

Personalisation is essential if you want your email to succeed in standing out among the sea of generic messages that people receive daily. You need to make sure that you identify the person by their name and use the name of their business whenever possible. If you personalise your email, you will see an increase in the number of people who respond to it and a greater likelihood of being read. According to the findings of research by Experian, personalised emails generate transaction rates that are six times higher than those caused by non-personalized emails.

Provide Value

It is essential that the individual on the receiving end of your correspondence can profit in some way from it. When writing to other companies, your primary objectives should not be to advertise your company but to educate and enlighten their employees and customers. Adding value can be accomplished in several ways, inlay the benefits that your product or service provides and how it can assist the beneficiary in attaining their goals, and make sure to do so consistently.

Remember to Include a Call to Action! (CTA)

Your email needs to have a call-to-action (CTA) that is crystal evident and persuasive to motivate the addressee to take action. The call to action can be a button or a link, but it should stand out and be simple to locate. Be careful to use language that encourages action and instils a feeling of desperation.

Keep it Simple and to the Point

The content of emails sent between businesses should be brief and to the point. Make sure that your email is at most five short statements at the most. Try to use a manageable number of words and terms that are easy to understand. Try to utilise a reasonable quantity of phrases and concepts that are not difficult to comprehend. Check that your email can be viewed quickly and easily by scanning it. Remember that the objective is not to dazzle the addressee with your terminology but to pique their interest in your product or service.

Proofread and Test Your Email Before Sending It

Before you forward that email, check it for any grammatical or typographical errors that might have been missed. If your email is poorly written, it could hurt people’s perception of your trustworthiness and make the message you want to convey less convincing. In addition, you should thoroughly test your email on various platforms to guarantee that it appears appropriately across all displays.

Example of a Good B2B Email

You will find a lot of email marketing campaign templates online. But make sure you customize those based on your requirements and the type of work you do. Here is an example of an ideal B2B email.

Subject Line: Profit, Calling Sales! 

Dear [Name of the Recipient],

I saw your company’s approach to [specific industry solution] on your website and was pleased with it. At [Your Company Name], we have made a marketing tool to help businesses like yours boost sales by 50%.

Our tool uses complex algorithms to look at the traffic on your website and find ways to improve it. It gives you a thorough report and tips to improve your website and increase sales.

We are sure that our tool will help your business reach its sales goals. Click the link below to set up a test if you want to find out more.

[Insert CTA Button]

Thank you for taking the time to talk to me, and I hope to hear from you soon.


Writers, Sales Professionals and Marketers can use these pointers as their checklist for Email Marketing:

  • Start with an attention-grabbing subject line. The success of your email marketing rests a lot on the subject line, which is the first thing people see.
  • Personalise Your Email; if you want your email to stand out from the generic messages people get daily, you must personalise it. Take the email marketing campaign templates just as a reference and modify them as per your requirements. 
  • Include a call to action – it is a must. Do not forget to ask people to do something! 
  • Scan your email to ensure that anyone who gets it can quickly and easily read it. Check if it appears perfectly on various displays like laptops, tablets, and mobile phones.
  • Before sending the email, proofread it twice just to be sure. You can use tools like Grammarly for grammatical mistakes.