We’ve all been there – we post our best content on our website and wait. Wait for traffic to boost just like it does for all those other successful websites. However, are you disappointed at the social traffic you get from your website and are looking for ways to enhance it?
The first step is to see what high-traffic websites do differently than you do. More likely than not, they’ve created strong social media traffic that drives an organic audience to their website.
Learning how to drive organic traffic through social media is simple as long as you’re willing to put in the hard work. However, once you have the information about how social media drives traffic to your website, the journey to successful media driving becomes smooth sailing.
Why Should You Increase Website Traffic with Social Networking?
According to statistics, about 92% of business owners believe social media traffic to be imperative for their businesses.
The primary reason for this unanimous agreement is that social media is a trending place where people love discovering new brands and developing opinions about them. Moreover, social media traffic is close to 3.4 billion users, making it a treasure trove of marketing opportunities.
The best way to generate web traffic is by creating a strong brand image on social media and fostering a community interested in your content, goods, and services.
Social Media Platform to Target to Increase Web Traffic on Your Site?
As a business owner, you cannot increase social media traffic on all available social media platforms. Therefore, I suggest you start with learning how to get more social on the most popular platforms such as:
- Google+
- Snapchat
- Tumblr
What is Social Media Traffic All About, and is it Important to Focus on?
Social media traffic is simply the audience you get directed from your social media platforms to your website.
If you’re interested in knowing how to drive organic traffic through social media, you’ll be fascinated to know that driving media online has numerous benefits. Not only does it create a strong brand image, but it also helps you create a community of like-minded people who are more likely to be loyal to your brand.
It is important to learn how to increase website traffic with social media because this generation believes in social media testimonials.
Moreover, the quantum of social media traffic is larger than ever and is expected to increase in the coming days. Therefore, the better your brand image on social media, the more successful you will be on your journey to learning how to drive traffic to your website using social media.
How to Increase Website Traffic using Social Media – Some Effective Ways
Here are some ways to increase website traffic using social media. All these ways are the best to get you some organic traffic on your website!
1. Keep your Profile Updated to Drive Media Traffic
The best thing about social media is that it is that one place everyone likes to be. Moreover, these platforms are meant to make information resourcing simple.
Ensure all your social media platforms have at least basic information, such as the brand’s contact details. By giving your audience all the brand and website information, they need, you’re giving them an incentive to engage. Such engagement is the basis of learning how to drive organic traffic through social media.
Whether you’re using Twitter, LinkedIn, Facebook, or Instagram, take the time to complete your profile information. It is an important thing to get hold of all the referral traffic your website deserves.
2. Share Your Website Content
Your social media has three purposes:
- Creating an online presence for your brand
- Allowing your audience to know what your brand or website are doing
- Allowing users to engage with your content and brand
The major mistake many new business owners tend to make us forget the second and third purposes. Social media does help you create a strong brand image – yes. However, if you don’t know how to drive traffic to the website, all efforts in creating an image go to waste.
It is incredibly important for you to do some cross-platform digital marketing. The purpose is to allow traffic to flow freely between your website and social media platforms.
The best way to increase your social media traffic flow to your website is by sharing your blogs on your social media.
Since people spend most of their time on their social media accounts, they are likely to follow your social accounts rather than your website. It means that if you share a blog on your website, it might not get enough attention regardless of your general audience. However, if you post a prompt to upload a blog, you are likely to see a much higher audience inflow.
However, if your update your website very frequently, you do not necessarily have to promote each blog on your social media. Instead, you can share the ones that you think:
- Can have a significant impact on social media
- Are important to your website’s object – sales, information updates, etc.
- They are not doing too well without the extra boost from social media.
Using social media to promote your website content is a great way to generate new leads through sharing and engaging.
3. Learn How to Create Traffic on Facebook
Facebook has recently become less of a personal socializing platform and more of a business socializing platform. Therefore, whether or not you know how to generate traffic on a Facebook page can make or break your entire digital advertising campaign.
To promote your content on Facebook, you will first have to know how the algorithm works. Currently, Facebook analyzes the posting page’s relevance in the user’s social life and checks how active that page is.
Therefore, the best way to get more traffic on Facebook is by posting multiple times a day. However, you must also make sure that your posts are not fluff and irrelevant to ensure that the audience stays hooked to your page.
While almost all social media platforms do well with intra-page collaboration, that is especially the case with Facebook. Collaboration only promotes you on your collaborating page’s audience and makes you visible to more of your existing audience.
You should also constantly look at your page insights to check what marketing strategy works the best for you. By properly analyzing these insights, you can devise better and more personalized marketing campaigns in the future. Moreover, this section will also let you know where your traffic is coming from.
To sum up, here are a few points you should keep in mind while creating traffic on Facebook:
- Conduct shoutout and exchanges for and from the audience
- Collaborate with different pages from your own or other relevant niches
- Post relevant and quality content multiple times a day.
- Frequently share your Facebook page and its updates to your email list.
- Analyze page insights to know what trends are working for you.
- Advertise your Facebook account to different social media platforms.
4. Learn How to Increase Social Media Traffic on Other Platforms
Every social media platform has its norms and algorithms that you need to figure to make sure you shine. While one marketing strategy might work perfectly for LinkedIn, it will not necessarily work for Instagram as well. Therefore, the first thing you need to do to develop better social media traffic is to identify your platform and its requirements.
Cross Marketing
Not everyone likes to use Twitter and Instagram; some people prefer platforms such as Reddit and Pinterest. Therefore, it is possible that if a person generally uses Instagram but stumbled upon your account on Pinterest, they will follow your Instagram account instead.
Moreover, when you start on a new platform, the reach you get from already-established platforms acts as token money to help the platform boost your visibility.
Post Frequently
The desired post frequency varies from platform to platform. While Pinterest and Twitter might be fans of continuous activity, Instagram prefers one post per day at maximum.
If your posting frequency matches the requirements of the platform, the platform will gift you higher visibility.
Collaborate
I cannot put enough stress on the importance of collaboration. The more you collaborate, the larger the audience you are exposing yourself to. Collaboration or cross-pollination allows you to leverage your competitor’s audience and make them look towards you as well.
Collaboration is also the best way to get your audience to trust you. After all, if other experts in your field trust you, why shouldn’t they?
Engage with the Audience
Social media is all about creating a community and allowing your audience to engage with you. Therefore, one place where you need to be extremely active in fostering a community of your own.
Please make sure you talk to your audience on social media, learn about their interests and preferences. Doing so creates an emotional connection between your audience and your website, allowing them to stay for a longer time.
Know More: Tips to Create and Run the Ultimate Ad Marketing Campaign
5. Create Calls to Action
The whole point of your getting to the basics of each social platform is to drive traffic to your website. Social media in itself will not earn you any money. Therefore, what is the point of creating a huge audience if you do not get them to engage with your website – something that might bring in revenue?
While posting on social media, you need to know how to increase website traffic with social media.
The posts that you make while promoting your blogs will automatically have calls to action; these are the posts that will help you in media driving. However, you should make sure that those other posts include calls to action as well.
Your posts on social media should encourage your audience to jump from social media to your website.
6. Link Your Social Media on Website
Since your social media is likely to have more relatable, bite-sized, and likeable content, you must know how to connect social media to your website.
Even if you have mastered the art of increasing direct traffic to your website, social media linking will give your audience something closer to the heart to connect with. Moreover, since many people spend most of their digital time on social media, they are more likely to follow your website through those platforms.
Linking your social media to your website is another great way of cross-marketing. It is very important to define how well your social media and website traffic streamline and lead better leads, sales, and outcomes.
How Frequent Should Traffic Posts be on Social Media to Drive Traffic to Website?
Posting frequency is that one thing that tends to have a massive impact on how well your social media page ranks. Some users can see an engagement drop of at least 50% after having missed only one day of their inactivity.
As I had already mentioned, each social media platform follows different algorithms. Therefore, the posting frequency that might work for one platform might not work the same way for another.
- Facebook: Once a day is ideal, but twice a day can also be beneficial. You should post at least three times a week to have any reach on Facebook.
- Twitter: Tweets tend to have short lives, making required posting frequency extremely high. Many users swear by posting at least three to thirty times a day to stay relevant. However, an average of 20 posts per day should be ideal.
- Pinterest: The lowest you should go on Pinterest is three times a day. However, posting up to 20 times a day will surely keep the engagement going.
- Instagram: Instagram does not like to be overwhelmed by posts. Therefore, while posting at least once a week is important, anything more than once a day will ultimately harm your engagement.
Can you Post the Same Content on Different Platforms?
With the importance of cross-marketing, I understand how you can run out of content. Therefore, you might find yourself in a situation where you’ll have to post the same content on different platforms.
I believe that there’s no harm in posting the same content on different platforms. In fact, doing so will help one piece of information flow more diversely on the Internet.
The only thing to be aware of while posting the same content on different platforms is that the post timing should differ. You do not want to overwhelm your audience on all platforms with the same content since that will reduce leads.
Frequently Asked Questions
Let us look into some of the most frequently asked questions regarding driving organic traffic through social media.
Can I post the same thing on a social media platform twice?
Yes, posting the same thing on the same platform twice will obviously help it gain more attention. Therefore, if you have an important piece of content that you want the audience to engage with, you should repost it as you sense it fizzling out.
Can I get direct traffic on my website without social media traffic?
Yes, you obviously can. However, the process will be much more complicated, difficult, and less yielding.
If you know how to increase direct traffic to your website, adding social media traffic will only be beneficial. That is mostly because of the volume of organic type audience you will get.
If you want to get more traffic on your website successfully, you should combine good SEO practices with social media marketing practices.
Can social media take away my focus from my website?
Yes, social media marketing is not only very complicated and time-consuming but is also incredibly distracting.
Managing social media is a completely specialized field of knowledge itself. Therefore, if you own a medium to large business, I suggest you hire a social marketing team to take care of that marketing for you.
Summing Up
Learning how to get traffic on website is simple as long as you have the patience to grow with the changing online trends.
Social media traffic is always organic because only people who are genuinely interested in your niche will stumble upon your social media in the first place. Secondly, only if they are interested in your potential content will they choose to engage.
If you want to learn how to increase web traffic to your site, you need to research and conduct personal experiments. However, with the right understanding, you can transform your small business into a big name with the help of social media platforms.
Let’s discuss all the things that drive social media traffic to your site! Let me know what I have missed, and I’ll talk about them in the comments!
